The slick city hotel brand has branched out with island retreats, bringing its cool cachet to the world's hottest beach resorts.
Stealing the plum spot on a small peninsula on the quiet north coast, so you can see both sunset and sunrise, W's location is beach chic but the 75 retreats are modern and elegant too.
You can hook up your iPod to the wireless sound system and indulge in the everything-you-could-need mini bar.
The W chain is big on concepts, so there's Wet (the pool), Wave (water-sports equipment), the Away Spa and, of course, the 'Whenever/ Wherever' concierge service, for which the only caveat is: 'as long as it's legal'.
But are the sexy cocktails really legal? They seem criminally good.
WOW FACTOR: The complimentary Magnum and Häagen Dazs ice creams at the various Sweet Spots scattered around the resort.