The W occupies one entire end of town, and its 123 rooms and seven apartments (or 'Residences') have raised the bar in a ski resort already synonymous with luxury.
Glass-fronted at ground level, but built in a contemporary chalet style above, with cool black tiles throughout, the W is calm and welcoming. The bar, or 'Living Room' is all comfy leather loungers and muted tones by day, but come nightfall, the resident DJ spins it into the scene to be seen at. Open-plan bedrooms have free-standing baths and personal balconies on which to enjoy your in-room Nespresso, after a hard day hitting the slopes.
WOW FACTOR Undo all the good work in the spa with a visit to Restaurant Arola, which serves hearty Spanish-inspired sharing plates of pork cheeks stuffed with goat's cheese and oxtail ravioli.
GO Carrier www.carrier.co.uk offers seven nights from £1,305 per person, B&B. Includes flights from London; excludes transfers